Posts tagged family business
What it means to “Brave the Woods” — with Brad & Krystal Woodard
 

“The one thing weve learned about our business is that no one is going to come to you and say “Oh, you want to do a children's book, here you go” or “Oh, you want to teach or speak more, here you go.” If we want to do it, we've got to make it happen.”

KRYSTAL WOODARD, Brave the Woods

 

 

In order to brave the woods successfully, you’d better walk into them with a plan, some goals and the right tools. It’s not an analogy on how to work with Brad and Krystal Woodard, owners of Brave the Woods, but rather a mindset of how they look to build a family-run business that’s going to fulfill and stretch them in all the right ways. 

Brad is the face and accomplished designer behind their action-oriented moniker while Krystal keeps all things non-design running and mapping out the journey, quick to push Brad out of his comfort zone for the sake of growing. 

This Boise, Idaho duo stopped in Columbus as part of a cross-country workshop tour and talked with us about what motivates them and how they are motivating others. From Kickstarting a children’s book to support victims of Typhoon Haiyan in The Philippines, to crowdsourcing Artists for Education with educational design for teachers to use in the classroom — doing good and building community are part and parcel of their craft. It’s those brave and unselfish acts that are key to their success and opening up opportunities that fuel their business, which also reveal new ways to do meaningful work and have a positive impact on others.  

Brave the Woods

Artists for Education

Taytay's Gift (children’s book)

Advantages of going small & going home — with Katie & Josh Emrich
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“I feel I've found this calling working with small businesses and I don't feel like I have to make excuses for not having these big clients. I've worked with big companies and I've just found it to be a soul-swallowing process because they are so risk adverse, so many people have to sign off on the work, and you're so far removed from the decision-makers.”

JOSH EMRICH, Emrich Office

 

“Design becomes other things. It's not just on a computer or on a piece of paper. It's how you see the world.”

KATIE EMRICH, Emrich Office

 

 

 

Emrich Office is perhaps best summarized as the artistic vision of Josh and Katie Emrich that is made full with their four kids and one rather spectacular basement studio in Indianapolis. It's also a long way from Colorado and the design mountains Josh was trying to scale just a handful of years ago. But as Josh explains, summits can look awfully good from the ground, but from the summit, base camp has a genuine appeal, too.

Josh and Katie share their journey of slogging through a recession-era climate in attempt to go big,  and keep the gears cranking. What they ultimately found was a greater reward in embracing the appeal of small — both with regard to their business size and those of family-owned businesses that comprise their client list.   

We learn that behind a great designer is... another great designer. And that's what makes this duo work so well in running a successful design business and designing a deliberate way of life for their not-so-small family.

Insight, wisdom and lessons learned abound in this third installment of our "Indy or Bust" series featuring Indiana-based creatives.