Posts tagged family
What it means to “Brave the Woods” — with Brad & Krystal Woodard
 

“The one thing weve learned about our business is that no one is going to come to you and say “Oh, you want to do a children's book, here you go” or “Oh, you want to teach or speak more, here you go.” If we want to do it, we've got to make it happen.”

KRYSTAL WOODARD, Brave the Woods

 

 

In order to brave the woods successfully, you’d better walk into them with a plan, some goals and the right tools. It’s not an analogy on how to work with Brad and Krystal Woodard, owners of Brave the Woods, but rather a mindset of how they look to build a family-run business that’s going to fulfill and stretch them in all the right ways. 

Brad is the face and accomplished designer behind their action-oriented moniker while Krystal keeps all things non-design running and mapping out the journey, quick to push Brad out of his comfort zone for the sake of growing. 

This Boise, Idaho duo stopped in Columbus as part of a cross-country workshop tour and talked with us about what motivates them and how they are motivating others. From Kickstarting a children’s book to support victims of Typhoon Haiyan in The Philippines, to crowdsourcing Artists for Education with educational design for teachers to use in the classroom — doing good and building community are part and parcel of their craft. It’s those brave and unselfish acts that are key to their success and opening up opportunities that fuel their business, which also reveal new ways to do meaningful work and have a positive impact on others.  

Brave the Woods

Artists for Education

Taytay's Gift (children’s book)

A master craftsman on the making of his craft brewery — with Kevin Ely

"I brew beer that I like to drink, and I like to share that. Not that we won't have 12 percent alcohol beers that knock you over, but that's not our forte. We're trying to brew delicate beers. I think simple and subtle can be very powerful."

 

KEVIN ELY, Founder & Brewmaster, The Wooly Pig Farm Brewery 

Kevin Ely knows beer. And now he knows how to build a brewery — quite literally by hand.

Kevin's story is a pivot of a different nature. Previously the brewmaster at Uinta Brewing, a nationally recognized craft brewery in Salt Lake City, Kevin and his wife Jael Malenke decided to move back to her hometown in Fresno and purchase a farm.

Fresno, Ohio that is.   

Armed with a degree in brewing science from UC Davis (yes, there is such a degree), Kevin is no hobbyist. Beer is indeed his career and he's a recurring judge at the annual Great American Beer Festival. Kevin shares with us his decision to start his own brewery in Ohio, the importance that family and community played in that decision, and why starting a farm brewery in a rural patch of rolling hills just made sense. Curly haired mangalitsa pigs ("wooly" pigs) that inspired the name actually roam his farmland and are visible from his taproom patio with cold beer in hand. It's both idyllic and intentional; it's also indicative of everything about this brewery. From the quirky name to the German-Bavarian style of beers he chooses to brew, down to his hand-made and hand-planed taproom — all of it is crafted with purpose and a story behind it.  

Wooly Pig Farm Brewery

Building the Wooly Pig brand

Advantages of going small & going home — with Katie & Josh Emrich
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“I feel I've found this calling working with small businesses and I don't feel like I have to make excuses for not having these big clients. I've worked with big companies and I've just found it to be a soul-swallowing process because they are so risk adverse, so many people have to sign off on the work, and you're so far removed from the decision-makers.”

JOSH EMRICH, Emrich Office

 

“Design becomes other things. It's not just on a computer or on a piece of paper. It's how you see the world.”

KATIE EMRICH, Emrich Office

 

 

 

Emrich Office is perhaps best summarized as the artistic vision of Josh and Katie Emrich that is made full with their four kids and one rather spectacular basement studio in Indianapolis. It's also a long way from Colorado and the design mountains Josh was trying to scale just a handful of years ago. But as Josh explains, summits can look awfully good from the ground, but from the summit, base camp has a genuine appeal, too.

Josh and Katie share their journey of slogging through a recession-era climate in attempt to go big,  and keep the gears cranking. What they ultimately found was a greater reward in embracing the appeal of small — both with regard to their business size and those of family-owned businesses that comprise their client list.   

We learn that behind a great designer is... another great designer. And that's what makes this duo work so well in running a successful design business and designing a deliberate way of life for their not-so-small family.

Insight, wisdom and lessons learned abound in this third installment of our "Indy or Bust" series featuring Indiana-based creatives. 

Finding joy after tragedy — with Ian Burkhart

“(Regarding my injury) there’s a point where insurance believes you’ve plateaued and you’re not going to make any more progress. I wasn’t ready to accept that. I wanted to do more.

I asked my doctors about other types of therapy, what else might be out there for me. And that’s when I was at the right place at the right time. I was the perfect candidate.”

IAN BURKHART, Founder, Ian Burkhart Foundation and first-ever neurobridge implant patient

Ian remembers being a typical, jovial college student having fun on vacation at the beach with his friends. He also recalls the moment when he dove into the ocean waves off of the Carolina coast and hit a sandbar — that very moment when everything changed.

Ian learned shortly thereafter that he had suffered a devastating spinal cord injury. His diagnosis: paralyzed for life. At age 19, Ian’s life was forever altered.    

Ian shares his story that is equal parts heartbreaking, heartwarming and, truth be told, literally mind altering. Ian is the first person ever to undergo an elective brain surgery to implant a device that can read his brain waves in effort to help him regain movement. It is here — where life and science intersect, and joy and pain coexist — that Ian speaks with a steady cadence of hope and reason borne of a tragic accident. 

We return to the site of his first internship, Brainstorm Media, which was the type of place he could envision a career after college. Ian gives us the encouragement to be optimistic and inspired, especially when a new set of aspirations are ready to replace those best laid plans.   

New York Times article  |  Columbus Monthly article

TEDxColumbus talk  (photo credit: Time Tank Labs)

Ian Burkhart Foundation

Taking a leap of faith for the good of others — with John McCollum
 

“Early on, I acknowledged ‘I don't know what I’m doing’ and that was one of those things that was really helpful. I didn’t get the big picture of what this would become, so I was able to learn piece by piece. 

I didn’t have any illusion that I had anything I could bring to the table that would help these people other than money — and I didn’t have much of that." 

JOHN McCOLLUM, Executive Director, Asia’s Hope

 

John will jokingly refer to his decision to close down his design agency to take on the leadership role for a nonprofit organization that helps orphaned kids in Asia as taking the down escalator in terms of wealth, influence and success in business. Admittedly, it’s not a conscious decision that many of us would choose to make — John included. But what John discovered, first through adoption, and then by recognizing those who would never have that chance, led him on a journey half-way around the world to bring hope to some of the world’s most vulnerable children at risk of sexual and economic exploitation. 

John’s story is about listening, feeling, and acknowledging that call on his life — and then having the faith to step out and actually do something about it.   

www.asiashope.org