Posts tagged craft beer
A master craftsman on the making of his craft brewery — with Kevin Ely

"I brew beer that I like to drink, and I like to share that. Not that we won't have 12 percent alcohol beers that knock you over, but that's not our forte. We're trying to brew delicate beers. I think simple and subtle can be very powerful."

 

KEVIN ELY, Founder & Brewmaster, The Wooly Pig Farm Brewery 

Kevin Ely knows beer. And now he knows how to build a brewery — quite literally by hand.

Kevin's story is a pivot of a different nature. Previously the brewmaster at Uinta Brewing, a nationally recognized craft brewery in Salt Lake City, Kevin and his wife Jael Malenke decided to move back to her hometown in Fresno and purchase a farm.

Fresno, Ohio that is.   

Armed with a degree in brewing science from UC Davis (yes, there is such a degree), Kevin is no hobbyist. Beer is indeed his career and he's a recurring judge at the annual Great American Beer Festival. Kevin shares with us his decision to start his own brewery in Ohio, the importance that family and community played in that decision, and why starting a farm brewery in a rural patch of rolling hills just made sense. Curly haired mangalitsa pigs ("wooly" pigs) that inspired the name actually roam his farmland and are visible from his taproom patio with cold beer in hand. It's both idyllic and intentional; it's also indicative of everything about this brewery. From the quirky name to the German-Bavarian style of beers he chooses to brew, down to his hand-made and hand-planed taproom — all of it is crafted with purpose and a story behind it.  

Wooly Pig Farm Brewery

Building the Wooly Pig brand

Advantages of going small & going home — with Katie & Josh Emrich
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“I feel I've found this calling working with small businesses and I don't feel like I have to make excuses for not having these big clients. I've worked with big companies and I've just found it to be a soul-swallowing process because they are so risk adverse, so many people have to sign off on the work, and you're so far removed from the decision-makers.”

JOSH EMRICH, Emrich Office

 

“Design becomes other things. It's not just on a computer or on a piece of paper. It's how you see the world.”

KATIE EMRICH, Emrich Office

 

 

 

Emrich Office is perhaps best summarized as the artistic vision of Josh and Katie Emrich that is made full with their four kids and one rather spectacular basement studio in Indianapolis. It's also a long way from Colorado and the design mountains Josh was trying to scale just a handful of years ago. But as Josh explains, summits can look awfully good from the ground, but from the summit, base camp has a genuine appeal, too.

Josh and Katie share their journey of slogging through a recession-era climate in attempt to go big,  and keep the gears cranking. What they ultimately found was a greater reward in embracing the appeal of small — both with regard to their business size and those of family-owned businesses that comprise their client list.   

We learn that behind a great designer is... another great designer. And that's what makes this duo work so well in running a successful design business and designing a deliberate way of life for their not-so-small family.

Insight, wisdom and lessons learned abound in this third installment of our "Indy or Bust" series featuring Indiana-based creatives.