Posts tagged brews
Riding out your dreams — with Jeff Frane

“I like the idea of falling in love and having that object for a very long time, and that's what steel (bike) is for me. If I’m going to have something forever, it needs to be special. I don't like disposal culture. I like being intentional about what I buy and I want people to get value and years of happiness and experience out of each of our products.”

 

JEFF FRANE, Brand Manager, All-City  

Like most kids growing up in middle America, Jeff loved to ride his bike. But unlike some, it’s a love affair that's never waned. When he was old enough to drive a car, he chose to keep riding bicycles instead. Jeff is a bike guy and gearhead through and through, and you could say that his lifelong passion borders on the obsessive — although that would be selling his story short. 

Jeff isn’t an entrepreneur the way they’re often idolized. Rather, he’s the once-plucky kid from the warehouse with an idea and an email, who was given a green light to go build something. That something was his dream job, and it would evolve into All-City — a bicycle brand under the QBP banner and named after the All-City Championship bike race Jeff founded in his bike-friendly city of Minneapolis. 

Jeff takes us on an unvarnished ride that holds nothing back about the steep valleys (getting laid off from his bike shop job, living in van and being flat broke) that sometimes need to be traveled before reaching the peak.  

His story is a street-smart testament to grit and determination, building community and fostering culture, and believing that dreams are meant to be fulfilled if you have the tenacity to power through the trials head-on.  

All-City Bicycles

Bike Jerks

A master craftsman on the making of his craft brewery — with Kevin Ely

"I brew beer that I like to drink, and I like to share that. Not that we won't have 12 percent alcohol beers that knock you over, but that's not our forte. We're trying to brew delicate beers. I think simple and subtle can be very powerful."

 

KEVIN ELY, Founder & Brewmaster, The Wooly Pig Farm Brewery 

Kevin Ely knows beer. And now he knows how to build a brewery — quite literally by hand.

Kevin's story is a pivot of a different nature. Previously the brewmaster at Uinta Brewing, a nationally recognized craft brewery in Salt Lake City, Kevin and his wife Jael Malenke decided to move back to her hometown in Fresno and purchase a farm.

Fresno, Ohio that is.   

Armed with a degree in brewing science from UC Davis (yes, there is such a degree), Kevin is no hobbyist. Beer is indeed his career and he's a recurring judge at the annual Great American Beer Festival. Kevin shares with us his decision to start his own brewery in Ohio, the importance that family and community played in that decision, and why starting a farm brewery in a rural patch of rolling hills just made sense. Curly haired mangalitsa pigs ("wooly" pigs) that inspired the name actually roam his farmland and are visible from his taproom patio with cold beer in hand. It's both idyllic and intentional; it's also indicative of everything about this brewery. From the quirky name to the German-Bavarian style of beers he chooses to brew, down to his hand-made and hand-planed taproom — all of it is crafted with purpose and a story behind it.  

Wooly Pig Farm Brewery

Building the Wooly Pig brand