Posts tagged brand
Leaving social media (and 60,000 followers) in order to grow — with Nick Fancher

“For years I viewed social media as a necessary evil. I continued to push myself to try and make social media work, to have no enemies, to love everyone I interacted with. In the end, it proved to be an impossible task.

NICK FANCHER, Editorial, Portrait, and Commercial Photographer  

Nick Fancher is a photographer, author, and educator who specializes in dramatic lighting, often employing the use of bold colors and experimental camera techniques. His work ranges from portrait and commercial photography to fine art. He is particularly known for his efficient method of working, which is with the use of minimal gear, often in unconventional locations.

— from nickfancher.com

We know Nick. We’re familiar with his work. And as captivating as it is, we were drawn like a moth to light regarding a very different story unfolding with him. Earlier this year, he made the decision to do what some might see as unthinkable — especially from a “grow your business” standpoint. He quit social media.

  • Why does an entrepreneur with more than 60,000 followers delete his social media accounts?

  • How can an entrepreneur, whose work is tailor-made for platforms such as Instagram, decide to quit feeding the beast?

  • Even if it’s a necessary evil, the key word is still “necessary” — right?

As we pose these questions to Nick he reveals both the practical and personal reasons for walking away from social media at the height of his online visibility. Whether you think it’s a deft move or one that will prove detrimental can be debated. But for Nick that’s not really the point. Instead he reached a breaking point. Now he is literally taking control of his work and his life the only way he knows how.

Nick Fancher’s website

Ghosted — Nick’s announcement to leave social media

Moving from maker to mentor — with Jessica Barry

“A VP at SAA said they had a recruiting position available and wanted me to interview. I remember my first inclination was —absolutely not. I'm a designer, not a recruiter. This is what I went to school for.  

I went back after the interview (that I thought did not go well) and talked with my friends and said if I take this, this is the end of my design career... my design skills are going to die... but my friends kept saying 'just try it.'"

 

JESSICA BARRY, President & Owner, The Modern College of Design  

Jessica wanted to be a designer — a really good designer. And, like anyone with the talent and tenacity to fulfill that kind of dream, she went to art school, learned from great mentors, honed her craft, and eventually became that really good designer.

But what if there's more than that... more than just being a good designer? What if the dream was merely a stepping stone to something else despite the design skills she worked so hard to cultivate?  

Jessica recounts her journey from attending the small upstart School of Advertising Art in Kettering, Ohio, to the unheard of act of buying — fully purchasing — the same school she once attended. The move from maker to mentor wasn't easy and it certainly wasn't her expected career path. Jessica talks about weighing her new opportunities and rethinking what a career can look like if you take it one step at a time.

At the time of this recording, Jessica and her staff were preparing to officially open their doors to the new Modern College of Design — expanded and rebranded in time for the 2018-19 class. She talks about the risk and reward of these ambitious changes and the big, hairy, audacious goals she has for the school in the not-so-distant future.   

 

The Modern College of Design

 

Riding out your dreams — with Jeff Frane

“I like the idea of falling in love and having that object for a very long time, and that's what steel (bike) is for me. If I’m going to have something forever, it needs to be special. I don't like disposal culture. I like being intentional about what I buy and I want people to get value and years of happiness and experience out of each of our products.”

 

JEFF FRANE, Brand Manager, All-City  

Like most kids growing up in middle America, Jeff loved to ride his bike. But unlike some, it’s a love affair that's never waned. When he was old enough to drive a car, he chose to keep riding bicycles instead. Jeff is a bike guy and gearhead through and through, and you could say that his lifelong passion borders on the obsessive — although that would be selling his story short. 

Jeff isn’t an entrepreneur the way they’re often idolized. Rather, he’s the once-plucky kid from the warehouse with an idea and an email, who was given a green light to go build something. That something was his dream job, and it would evolve into All-City — a bicycle brand under the QBP banner and named after the All-City Championship bike race Jeff founded in his bike-friendly city of Minneapolis. 

Jeff takes us on an unvarnished ride that holds nothing back about the steep valleys (getting laid off from his bike shop job, living in van and being flat broke) that sometimes need to be traveled before reaching the peak.  

His story is a street-smart testament to grit and determination, building community and fostering culture, and believing that dreams are meant to be fulfilled if you have the tenacity to power through the trials head-on.  

All-City Bicycles

Bike Jerks

Life at the seams of product innovation & personal purpose — with Daniel McKewen
 

“I remember my wife saying to me, ‘if you don't do this, if you don’t see it through, you're going to wonder what would've happened — and it's going to drive you crazy.’ And that was the absolute truth.”

DANIEL McKEWEN, founder,
Seagull Bags & Singing Needle Studio

 

At first glance, Daniel isn’t likely to be pegged as a guy who spends his day sewing or cutting fabric. Yet when presented with a need for a better messenger bag, Daniel picked up his grandmother’s sewing machine and went to work. What started as out as a personal project while in art school was suddenly turning into into a word-of-mouth business with international clients before he graduated. With growth of more than 300 percent for the first five years, his epic rise also came with epic challenges — leading to a need to pause and reassess everything. But as the calloused fingers of any true craftsman will tell you, giving up just wasn't an option.

Hear Daniel’s story and how he’s kick-starting a second chapter for a beloved brand and is embarking on a crowdsourcing project to solve a problem for musicians like himself.

www.seagullbags.com
www.singingneedlestudio.com