Brad & Krystal Woodard on what it means to “Brave the Woods”
“The one thing we’ve learned about our business is that no one is going to come to you and say “Oh, you want to do a children's book, here you go” or “Oh, you want to teach or speak more, here you go.” If we want to do it, we've got to make it happen.”
KRYSTAL WOODARD, Brave the Woods
In order to brave the woods successfully, you’d better walk into them with a plan, some goals and the right tools. It’s not an analogy on how to work with Brad and Krystal Woodard, owners of Brave the Woods, but rather a mindset of how they look to build a family-run business that’s going to fulfill and stretch them in all the right ways.
Brad is the face and accomplished designer behind their action-oriented moniker while Krystal keeps all things non-design running and mapping out the journey, quick to push Brad out of his comfort zone for the sake of growing.
This Boise, Idaho duo stopped in Columbus as part of a cross-country workshop tour and talked with us about what motivates them and how they are motivating others. From Kickstarting a children’s book to support victims of Typhoon Haiyan in The Philippines, to crowdsourcing Artists for Education with educational design for teachers to use in the classroom -- doing good and building community are part and parcel of their craft. It’s those brave and unselfish acts that are key to their success and opening up opportunities that fuel their business, which also reveal new ways to do meaningful work and have a positive impact on others.
Taytay's Gift (children’s book)