Greg Walter: The adventure and advantages of never growing up
“We’re trying to do something that appeals more to the child in everyone. We want to invite people to bond with a brand and have fun together rather than just being impressed by it.”
GREG WALTER, Bossman, 2Tall Animation Studio
Greg is a like a lovable kid in a tall man's body — a 2Tall one to be exact. To view his work today, it’s seems rather obvious this self-proclaimed expert daydreamer was destined to make animation videos for Sesame Street Studios and turn otherwise mundane content on its head. But finding his stride hasn’t been easy. After a 2,400-mile move from Seattle to Columbus, getting laid off and essentially starting from scratch, Greg plumbed his inner, optimistic child and found his voice...while being chased by wolves, no less. For a man who claims he’s “barely qualified to run a lemonade stand let alone an animation studio,” it’s clear he's taken his lemons and made lemonade.
Whether it’s laugh-out-loud ridiculous or surprisingly heartwarming, his trademark style of animation is always joyful and infectious. We talk with Greg about the “rock cycle” from our middle school days in science class; monsters and yetis; where his inspiration comes from; and the fine line between comfort and doubt in creating his line of work.